REYKA EXPEDITION
In 2018 Icelandic vodka company REYKA Vodka commissioned us to capture the final round of the REYKA Expedition Competition in which 10 Bartenders from around the UK competed, via cocktail creation and back-story, to be taken on an adventure to the land of fire and ice. Iceland.
The photos and video we produced of this event must have made an impression on our clients. The following year (2019) we were asked to create a call-to-action media set for the expanded next evolution of the same competition.
The media we produced was designed to inspire UK on-trade bartenders to “harness their sense of adventure” and “create a REYKA vodka cocktail inspired by their definition of adventure” for a chance to win a place at the grand finals competition, (which we were also asked to capture and will describe shortly). We had our own adventure producing this set with Fabiano Latham, the REYKA Vodka UK Ambassador (@fabsting on Intstagram), on which we filmed Fab getting to the Farne Islands and making his signature drink, the ”Puffin Collins” right next to a flock of real Puffins. All of which was an idea conceived by Fab and then encouraged and produced by us.
This trip was the start of a friendship between us and the very funny and talented Fabs who we now always look forward to working with.
The bartenders from all over the UK who won the first round were then taken to the beautiful Lake District of England on an epic adventure weekend. They were grouped into teams based roughly on the regions where they had come from and set on a day of ghyll scrambling, hiking (and foraging), rock climbing and canoeing, ending in the presentation of a team-conceived cocktail inspired by and built on their days adventures. The location, activities and logistics all organised by Gordon Hardy and his team from the Outdoor Hire Centre.
We were set with the task of capturing this day and reducing it down to a 1 minute video which was also split up into 15 second stories (the limit at the time) to be shared with the attendants.
The very talented and personable Grant Anderson took some fantastic photos on the day too.
Above Image selection © 2019 grantanderson.me
And to top it off, we also produced a 360 degree tour of the event:
The winning team (TEAM SCOTLAND!) of this truly adventurous round was taken on the now notorious Iceland trip, a seriously satisfying (we hear…) adventure-packed jaunt through the land of every-season-in-a-day.
2020. With the success of the previous years, REYKA had let Fab loose to plan the next years event with no holes barred. Fab got us onboard right away to start planning the next call to action video, the concept of which he had already conceived... This time, we were to get to Snowdonia, North Wales, to film Fabs and Bar Average (Roman Shabodalov and Marshall Seyler)... no spoilers, just watch:
The day we wrapped this shoot was the same day the COVID19 lockdown in the UK was officially announced… we then knew that the REYKA Expedition Competition was not going to play out as planned, hence Fabs’ clever use of the same story-line for a different but very relevant marketing mechanism.
2021
With lockdowns (almost) out the door it was looking like in person events would be back on the table so we set off to realise some more of Fabs’ creative ideas to promote a 2021 Expedition… Check out the silliness we got up to making the CTA content:
The 2021 event was of course amazing with meticulous planning by the Outdoor Hire Centre team.
This year we produced streams of photographs and and a highlight video, again broken into shorter stories. Rather than adding technical dynamics (360 cameras etc) into the content, this time we leveraged the hilarity of Fabs by adding a bit of scripted humour:
Above Image selection © 2021 nickcarophotography.co.uk
“Working with Modular Media is always a very exciting time for me, especially with our more adventurous activations. They’re incredibly knowledgable in their fields and are always able to offer advice on elements I miss in the conceptual stages. They arrive on location with an extremely detailed plan of action, but most of all - they are an absolute JOY to work with. Ever enthusiastic, patient (Key with me...) and a huge laugh. Bring on this years adventures!”
- FABIANO LATHAM
REYKA VODKA UK BRAND AMBASSADOR.
REYKA Vodka is a fun and creative brand to produce work for and we really feel lucky to have this opportunity. Aside from the amazing adventures we get to go on and the creative freedom we are given, what really makes these jobs memorable for us is the people we get to work with.
Written by Rua Acorn & Nick Caro. May 2020.
All media displayed ©Modular Media Ltd 2020. Except where stated otherwise.